(See my biography page for more information).


Publications:
Employer Branding and HRM: An Exploratory Study

This paper investigates how HRM policies and practices help an organization to build an innovative culture.

Article: Print

$US10.00

Article: Electronic

$US5.00
Effect of Culture on Managing Brands in India

The paper explores the effect of culture on managing global brands in India by investigating branding strategies of a number of MNCs in Indian context.

Article: Print

$US10.00

Article: Electronic

$US5.00